Take-Two CEO Strauss Zelnick Doesn’t Know Where The GTA 6 Best Buy Rumor Came From
It's that easy to flip a rumor.

It's that easy to flip a rumor.

It sounds like Take-Two has had a lot of private struggles with this IP.

They aren't budging on that marketing schedule for nobody.

This is wholly consistent with his previous statements about AI.

Strauss doesn't need Elon to play GTA anymore.

Oh look, some CEOs know it too.

Strauss may already be vindicated.

It's telling that even Take-Two hasn't quite made this jump yet.

To be fair, Strauss could know more than Matthew about this.

Apparently there is genuinely little money in the idea.

Somehow this CEO does understand the monetary value of creative work.

Zelnick makes the obvious point.

Logically speaking, he's not wrong.


You still need to eat your veggies.

We hope at least the whole story campaign is on disc.

Expect Strauss Zelnick to say something to make everyone happy.

Maybe Strauss is interested in Steam Machine and Steam Frame.

Is Zelnick listening to the fans on this one?

You can release a smaller game at a fair price.

Here's what Strauss Zelnick had to say.

AI can't replicate the success GTA and other franchises have achieved.

Strauss seems neither dismissive nor overly optimistic about AI.

Strauss Zelnick gets questioned on the sudden delay announcement after being confident of its fall 2025 launch.
