Take-Two CEO Strauss Zelnick has chosen some interesting language to describe GTA 6 marketing.
In last week’s conference call, Zelnick described the Netflix Extended Look as merely “one of the hors d’œuvres”. In his words:
There’s appetizers, main course and dessert to follow.
For those who don’t know, hors d’œuvres, appetizers, entrées, and starters all serve to be the first smaller dishes served as part of a full course meal.
Strauss is really saying that the GTA 6: An Extended Look presentation is part of an even bigger marketing strategy, and they have even bigger things planned between now and November.
In November of last year, Strauss said that they intended to market GTA 6 for a significant amount of time before launch. Fans were definitely expecting that period to be longer than August to November. But if they spent these four months drawing mainstream attention for the game, it will definitely be worth it.
