• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Gameranx

Gameranx

Video Game News, Lists & Guides

  • News
  • Features
  • Platforms
    • Xbox Series X
    • PS5
    • Nintendo
  • Videos
  • Upcoming Games
  • Guides

GTA CEO Strauss Zelnick Disagrees With Matthew Ball Of Epyllion On This One Point

March 20, 2026 by Ryan Parreno

To be fair, Strauss could know more than Matthew about this.

Take-Two CEO Strauss Zelnick has revealed where he disagrees with Empyllion industry analyst Matthew Ball.

Christopher Dring asked Strauss about potential worries that gamers would be aging out of playing video games. He alludes to a survey from the latest Empyllion report (page 87) where 46 out of 100 US adult gamers admitted they played video games less than they used to.

Strauss said this:

If you fell in love with video games at 17 and you’re 40, guess what you still do? Play video games.

That’s why the cohort is continuing to grow as we age. That’s why we have industry tailwinds.

I know Matthew Ball doesn’t really believe that, but our experience here at Take 2 is we are benefiting from industry tailwinds.

Now, we only benefit to the extent we make something great.

We assume Ball would refer to GTA 6 as the exception that proves the rule, but Strauss seems to be confident that this is true of Take-Two’s industry portfolio.

As much research as Ball puts into his work, Strauss definitely has access to more industry information, a lot of which will never go public. So maybe there is reason to not be so pessimistic.

Share this post:

FacebookTwitterLinkedInPinterest

Recent Videos

10 Weird Gaming Stories of July 2026

10 Weird Gaming Stories of July 2026

PLAYSTATION RESPONDS TO PHYSICAL DISC BACKLASH & more

PLAYSTATION RESPONDS TO PHYSICAL DISC BACKLASH & more

Why Assassin's Creed Odyssey Was Almost A Masterpiece

Why Assassin's Creed Odyssey Was Almost A Masterpiece

10 Worst In-Game Decisions I Shouldn't Have Made

10 Worst In-Game Decisions I Shouldn't Have Made

What's The Most Expensive Gaming Thing Ever?

What's The Most Expensive Gaming Thing Ever?

20 NEW Survival Games of 2026

20 NEW Survival Games of 2026

Marvel's Wolverine: 10 Things You NEED TO KNOW

Marvel's Wolverine: 10 Things You NEED TO KNOW

20 RPGs That NEVER REALLY END

20 RPGs That NEVER REALLY END

10 Games Other Game Companies WANTED TO END

10 Games Other Game Companies WANTED TO END

Category: UpdatesTag: Grand Theft Auto, Grand Theft Auto 6, GTA, GTA 6, Matthew Ball, Nintendo Switch, PC, PS4, PS5, Rockstar, Strauss Zelnick, Switch 2, Take-Two, Xbox One, Xbox Series X/S

Sidebar

Recent Posts

  • PlayStation Is Not Seeing “Any Impact To Our Business” For Cancelling Physical Games – Just Before #PSBlackout Starts
  • Super Mario Sunshine And Two Unreleased Virtual Boy Games Are Coming To Nintendo Switch Online
  • Sony CFO Lin Tao Says They Understand The Community’s “Emotions” About The End Of Physical PlayStation Games
  • “No Battle Pass, No Bullshit” – Gears Of War: E-Day Goes Old School On Customization Items
  • FBI Asking Steam Malware Victims To Contact Them After Recent Crackdown

Copyright © 2026 · Gameranx · All Rights Reserved · Powered by Mai Theme