• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Gameranx

Gameranx

Video Game News, Lists & Guides

  • News
  • Features
  • Platforms
    • Xbox Series X
    • PS5
    • Nintendo
  • Videos
  • Upcoming Games
  • Guides

GTA CEO Strauss Zelnick Disagrees With Matthew Ball Of Epyllion On This One Point

March 20, 2026 by Ryan Parreno

To be fair, Strauss could know more than Matthew about this.

Take-Two CEO Strauss Zelnick has revealed where he disagrees with Empyllion industry analyst Matthew Ball.

Christopher Dring asked Strauss about potential worries that gamers would be aging out of playing video games. He alludes to a survey from the latest Empyllion report (page 87) where 46 out of 100 US adult gamers admitted they played video games less than they used to.

Strauss said this:

If you fell in love with video games at 17 and you’re 40, guess what you still do? Play video games.

That’s why the cohort is continuing to grow as we age. That’s why we have industry tailwinds.

I know Matthew Ball doesn’t really believe that, but our experience here at Take 2 is we are benefiting from industry tailwinds.

Now, we only benefit to the extent we make something great.

We assume Ball would refer to GTA 6 as the exception that proves the rule, but Strauss seems to be confident that this is true of Take-Two’s industry portfolio.

As much research as Ball puts into his work, Strauss definitely has access to more industry information, a lot of which will never go public. So maybe there is reason to not be so pessimistic.

Share this post:

FacebookTwitterLinkedInPinterest

Recent Videos

GTA 6: 10 Features IT SHOULD STEAL

GTA 6: 10 Features IT SHOULD STEAL

Windrose - Before You Buy

Windrose - Before You Buy

10 BRAND NEW GAMES, STARFIELD PS5 BACKLASH & MORE

10 BRAND NEW GAMES, STARFIELD PS5 BACKLASH & MORE

10 Secret Game Endings That BLEW OUR MIND

10 Secret Game Endings That BLEW OUR MIND

Mouse: P.I. For Hire - Before You Buy

Mouse: P.I. For Hire - Before You Buy

REPLACED - Before You Buy

REPLACED - Before You Buy

Pragmata - Before You Buy

Pragmata - Before You Buy

What The HELL Is Going On With Unreal Engine 5?

What The HELL Is Going On With Unreal Engine 5?

20 Game Mechanics That SUCK MOST OF THE TIME

20 Game Mechanics That SUCK MOST OF THE TIME

Category: UpdatesTag: Grand Theft Auto, Grand Theft Auto 6, GTA, GTA 6, Nintendo Switch, PC, PS4, PS5, Rockstar, Strauss Zelnick, Switch 2, Take-Two, Xbox One, Xbox Series X/S

Sidebar

Recent Posts

  • THQ Nordic Has Seven Unannounced “TBA” Switch 2 Games On Their Website
  • Take-Two CEO Strauss Zelnick Speculates On Whether Elon Musk, Who Stopped Playing GTA, Has Been Replaced By AI
  • Former Sony Worldwide Studios President Shuhei Yoshida Claims He Was Fired From The Position By Jim Ryan
  • Rumor: Splinter Cell Remake Delayed To 2027, Ubisoft’s Next AAA Release Is The Next Ghost Recon
  • Rockstar Has A Job Opening In A Completely New Location – To Localize GTA 6 In Latin America?

Copyright © 2026 · Gameranx · All Rights Reserved · Powered by Mai Theme