XBOX CEO Asha Sharma Announces XBOX LABS – But Why Didn’t She Mention AI?
What if it's not the reason everyone thinks it is?

What if it's not the reason everyone thinks it is?

This puts a twist on their deal with Kojima Productions for OD-KNOCK and PHYSINT.

It's shaping up to be the most ambitious console project the industry's ever seen.

This statement in itself can also be taken as one of Asha's achievements, pun not intended.

This feels like XBOX just parted the Red Sea.

We wouldn't be surprised if Hideo Kojima chimed in about this and stirred the pot once again.

They're calling it XBOX's biggest win this year.


It took an outside to recognize that these were the parts of the company that needed changing.

Asha finally makes the hard decisions.

In a difficult situation, integrity matters.

Asha literally warned us about this at the start of the month.

Double Fine? Compulsion Games? Obsidian might be the studio that's worried.

Statistically speaking, Asha is committing to a lot.

We usually don't learn industry secrets like this.

It's actually worth trying to keep both positions.

Asha has discreetly been given incredible clout in the gaming industry, even over AI.

We hope Xbox finds a solution for affordable gaming.

Forza has given Asha Sharma an early win.

Everyone's eyes is on this racer for this month.


There were also rumors Halo was coming to Nintendo.

Asha does seem to be taking the issue seriously.

This team seems capable and enabled to secure Xbox's future.
