What’s a good way to get a brand or item over in the general marketplace? Simple, you need to get a recognizable brand to come in and do some marketing for it with you. Sometimes, that brand can be a person or a group, and sometimes, you market it alongside another series that is looking for marketing attention. In the case of Roblox, it’s been doing all it can to get as many brands to market in it as possible, even if it means just general stores like Walmart or Sam’s Club. Or, they could go get the Winx Club because, of course, they did that.
If you’re not familiar with this franchise, it’s very popular with young ladies, and it’s had multiple TV series and adaptations over the years. Very basically, it’s about five ladies who transform via magic and go save their world from danger. You know, classic fantasy-style stuff. Again, it’s a very popular franchise, and it’s getting ready to drop a 3D-style series on Netflix later this year. As such, they’re dropping a game in Roblox later this year, too. See? Cross-promotion!
“The Winx Club has always been about magic, friendship, and adventure,” revealed Iginio Straffi, Creator of Winx Club and President of Rainbow, in a statement gotten by ToyBook. “By partnering with Spaceport, we’re bringing those timeless themes into the worlds where today’s youth play and connect. Roblox allows us to speak their language. interactive, social, and imaginative, while introducing a new generation to the magic of Winx.”
So, what will you be able to do in the game itself? First, you’ll have options on what kind of character you want to be. You can be a witch or a specialist, and yes, you can be a fairy. Then, you’ll be able to go to the famous Alfea Fairy School, where you’ll learn magic, interact with others, and so on. Naturally, you’ll have the option of dressing your character however you want, as fashion is a key part of the universe, and you’ll also have the option to join clubs with other players! You might need them to fight the foes that the game will throw at you. Just saying!
When it comes right down to it, the game will be a key marketing tool for the upcoming series, and the game’s dev team is likely happy to have yet another big-name franchise come into its universe and use its services. What will be the next one to do so? We’ll have to wait and see…
