Star Wars Outlaws Has Ubisoft’s Biggest Marketing Budget Ever

In a recent quarterly earnings call Q&A by Ubisoft CEO Yves Guillemot (and reported by MP1st), it was confirmed that Star Wars Outlaws boasts the highest marketing budget for any game released by the studio to date.

“What we are factoring in is a strong launch for Star Wars Outlaws,” Guillmot said. “That’s the fact that it’s among the most awaited games of the industry this year and reflecting a really strong positive community sentiment, and also the fact that we are coming with the biggest marketing campaign ever so far for a Ubisoft game.”

Nick Dempsey from Barclays previously calculated around five million units sold.

Last week, new gameplay footage was posted online and immediately met with critical fan feedback, with many calling the title’s graphics lackluster. Despite this, Ubisoft confirms that the game will be released on the promised date and will not be delayed.

Last month, the game’s creative director Julian Gerighty shared how long players may take to complete the game.

“Very, very early on, we decided this is going to be a 25, 30 hours golden path adventure, 50 hours, 60 hours for completionists, and that is, for a guy with a family and a job, it’s still a fair amount of time,” Gerighty said.

Star Wars Outlaws will be released on PlayStation 5, Xbox Series X/S, and PC on August 30, 2024. This is the second time Ubisoft has worked on a Star Wars game – the first time was 20 years ago with Star Wars Trilogy: Apprentice of the Force for Game Boy Advance.

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