• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Gameranx

Gameranx

Video Game News, Lists & Guides

  • News
  • Features
  • Platforms
    • Xbox Series X
    • PS5
    • Nintendo
  • Videos
  • Upcoming Games
  • Guides

Destiny Was Activision’s Biggest Ever Digital Launch

September 12, 2014 by Stephen Daly

But Activision’s CEO says they’ll always offer a retail option.

Destiny was Activision's biggest ever digital release according to CEO Bobby Kotick in a CNBC interview. 

Bungie's shooter reportedly cost $500 million, a claim the studio denies, and made back that half billion on its first day; making Destiny the biggest video game launch in history. 

It also broke Activision's digital day one launch record and Kotick says: "In Activision's history, more copies were sold directly to the consumer through digital download than in any other product launch we've had."

The executive went on to add that while consumers are more readily willing to buy digital games these days it doesn't mean retail releases are going anywhere, "If the consumer would rather purchase something in the store, we're always going to give them that option. If they want to download it digitally, that will be an option that's available to them. I think more consumers are taking the convenience of digital than ever before."

Earlier, we reported on Destiny's upcoming raids and the new PvP playlist. 

Share this post:

FacebookTwitterLinkedInPinterest

Recent Videos

10 Games That Take Realism TOO FAR

10 Games That Take Realism TOO FAR

BATMAN ARKHAM GAMES BACK? 6 NEW GAMES ANNOUNCED & MORE

BATMAN ARKHAM GAMES BACK? 6 NEW GAMES ANNOUNCED & MORE

Resident Evil Requiem: 10 Things The Game DOESN'T TELL YOU

Resident Evil Requiem: 10 Things The Game DOESN'T TELL YOU

Crimson Desert seems IMPOSSIBLE

Crimson Desert seems IMPOSSIBLE

Resident Evil Requiem - Before You Buy

Resident Evil Requiem - Before You Buy

Top 10 NEW Games of March 2026

Top 10 NEW Games of March 2026

20 Forgotten RPGs That Nobody Remembers

20 Forgotten RPGs That Nobody Remembers

20 Games Where You’re Actually NOT HUMAN

20 Games Where You’re Actually NOT HUMAN

10 Open World Games That NEVER REALLY END

10 Open World Games That NEVER REALLY END

Category: Updates

Sidebar

Recent Posts

  • Mega Garchomp Z Arrives To Pokemon Legends ZA Mega Dimension
  • Pokemon Winds & Waves Announced Exclusively For Switch 2, Releasing In 2027
  • HighGuard Developer Wildlight Chose To Keep The Game Secret By Themselves – A Costly Mistake
  • Borderlands 4 Made A Pearlescent A Guaranteed Drop In Today’s Update, Breaking Their Own Rules
  • Rockstar Joins The Kei Car Cult By Adding The Shitzu Keitora To GTA Online

Copyright © 2026 · Gameranx · All Rights Reserved · Powered by Mai Theme