Sony Computer Entertainment America's Phil Rosenberg, via the PlayStation Blog, has just announced that the PlayStation 3 is now the most popular platform for streaming Netflix Instant:
"It’s official: More people stream Netflix content to their televisions via PS3 than any other device worldwide. This is a major milestone, and one we’re particularly proud of considering the myriad Netflix-compatible streaming devices on the market, from other gaming consoles to smart TVs and internet-connected set-top boxes."
Rosenberg also quotes Netflix CEO Reed Hastings, who had this to add:
"PS3 is our largest TV-connected platform in terms of Netflix viewing, and this year, at times, even surpassed the PC in hours of Netflix enjoyment to become our number one platform overall. PS3 is a natural fit for Netflix in terms of developing and first deploying our most advanced features. We can transparently update our application with new features on a daily basis, and through the free PlayStation Network, people around the world can sign up for Netflix directly from their PS3."
Last year it was reported that the Nintendo Wii was the device that most people used to consume streaming television and movie content from Netflix. Obviously, that's no longer the case. And the PS3 grabbing the top slot is even noteworthy given the influx of compatible devices out there, including the recently release iPad Mini.
When one considers the reasons why the PS3 is tops in this department, one must look at the competition. Specifically the Xbox 360. Many have complained about the Netflix Instant experience on Microsoft's machine, which incorporates elements from the Metro interface that is throughout the 360 dashboard. Which, to some, is cumbersome and confusing.
Why is this noteworthy? Because of recent rumors that state how Microsoft is looking to create a Xbox set-top box, which would mostly specialize in providing streaming content. On a semi-related note, and according to the UK's Official Xbox Magazine, Microsoft's Interactive Entertainment Business studio is currently seeking a television producer whose primary role will be to "develop & deliver a number of new TV projects" that will also involve Xbox Live and Kinect.
Given's Microsoft's aspirations, this latest news regarding Netflix being number one on a Sony machine has to be a big blow, as well as a wake up call to perhaps improve how they present content. Or at least, one can only hope.