SELL SELL SELL!
With the invention of MMOs in the late 1700s, videogame companies discovered that players were willing to trade in a hog's head every month to keep playing. In the centuries since then, they've discovered that people are much more likely to part with actual money, rather than pig parts, for their perpetual game subscriptions, and they've gotten it down to a science just in time for this fall.
Unless you're Bobby Kotick, you're probably on the losing end of this noble enterprise. Well, handsome reader, allow me to soften the huge, soul-crushing blow your wallet is assured to take in the upcoming weeks by warning you of your impending financial doom.