Meeting “your market” is arguably one of the hardest things about having an item that you need to sell. In theory, just about anyone can make anything, or at least something they want to sell. However, if they don’t go and market it well or “meet their audience,” then how well are they honestly going to do? The older the brand, though, the newer the challenges that they’ll have to face, including how to market to a generation that doesn’t know who you are. For brands like Dolce&Gabbana, they feel the answer to that is making a Roblox island for younger people to learn about what they do.
Sure, that makes perfect sense! …kind of. Anyway, as noted by Bllnr.Asia, Dolce&Gabbana went into Roblox to make “Light Blue Island,” which is an island dedicated to the fashion brand and to help introduce those within the game to what the brand offers. Things will start off slow by doing a tour and some quests to help you understand things about what Dolce&Gabbana offers and how you, among others, might benefit from partaking in the brand’s items.
You’ll even collect ingredients to help make the scents for yourself, making this a true “interactive experience” that might help you connect more with the brand and its products.
Could it work? Sure! Why not? The team even made it so players can take selfies of themselves and their crew as they complete these tasks, or if they just want to take snapshots of themselves and the island they’re on.
Regardless of whether it works “as intended,” the notion is not lost on many. Dolce&Gabbana is a big brand, and their coming to this gaming universe and trying to entice the 90+ million players who are a part of it every single day is important. Many brands have tried to do the same with their own worlds and games, including companies like Chipotle, H&R Block, and even recent blockbuster movies!
This is actually what the dev team is hoping for. They want nothing more than for brands to come in and make worlds for gamers to partake in, while paying the dev team money to do it and to promote their stuff further. With each brand they get, the more money that can flow into the platform. So, you might want to be on the lookout, as there are likely to be even more brands coming in the future. Or, at least, so the team hopes.
