Significant New Content Coming to World of Warcraft

New content and other exciting features are still being planned for the long-running World of Warcraft.

World of Warcraft might be on the downswing, but don’t think that means Activision Blizzard is going to throw in the towel on one of its biggest money makers. Blizzard Entertainment is currently working on "significant and exciting new content," Activision CEO Bobby Kotick teased during a recent earnings call. No specifics were given on when or what we’ll be seeing from the possible expansion, but Blizzard president Mike Morhaime claims that more is being devoted to the MMORPG right now than ever before.

"In terms of the content and developing, we have more resources focused on developing content for World of Warcraft than ever before," Morhaime said, via GameSpot. "So we expect to continue having a long and happy life."

Longevity is one thing that World of Warcraft can claim with true confidence. The game first launched back in 2004, and since that time, has seen a handful of expansions that continue to drive interest. The 11-year-old product currently boasts 7.6 million subscribers, and remains the top subscription-based MMO on the market.

With another big addition to the game, expect interest for World of Warcraft to once again see a spark.