• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Gameranx

Gameranx

Video Game News, Lists & Guides

  • News
  • Features
  • Platforms
    • Xbox Series X
    • PS5
    • Nintendo
  • Videos
  • Upcoming Games
  • Guides

Former EA COO: I Think Nintendo’s on Track to Become Primarily a Software Developer

July 24, 2012 by Alex Co

Bing Gordon, former EA COO thinks Nintendo is going to follow SEGA’s footsteps soon.

While Nintendo was the top dog way back in the NES and SNES days, it seems to be facing stiff competition nowadays from Sony and Microsoft.

Could this stiff competition eventually lead to Nintendo's hardware exit soon? Just like SEGA, which was their main competitor ages ago? According to former EA COO Bing Gordon, Nintendo is "already on track" to do just that.

I think Nintendo's already on track to become primarily a software company. We saw that with Sega back in the day; Sega made some missteps and became primarily a software company. Nintendo hasn't really made missteps, Nintendo probably has better creative talent and better leadership now than Sega did. It's got the most robust business model, the best creative talent; Miyamoto's still the best in the business.

Now, before you Nintendo fans grab your pitchforks and claim this man's an uneducated idiot, you should know that aside from being the former COO of EA, he's also on the board of directors for Amazon and social gaming giant Zynga. So his thoughts aren't just some mindless drivel that's being passed around.

It's honestly hard to see NIntendo being a software-only company since the 3DS is selling very well, but do keep in mind this is the same sentiment people had when SEGA was at its peak. 

Do you think Gordon has a point? If so, should Nintendo just exit the home console market and just focus on handhelds?

Source: GamesIndustry

Share this post:

FacebookTwitterLinkedInPinterest

Recent Videos

20 Hidden Mechanics Discovered in Recent Games

20 Hidden Mechanics Discovered in Recent Games

What The HELL Is Going On With FORTNITE?

What The HELL Is Going On With FORTNITE?

10 Games That Are CHALLENGING AAA GAMES

10 Games That Are CHALLENGING AAA GAMES

GTA 6 OPEN WORLD SECRET SAUCE REVEALED, NEW GAMES ANNOUNCED & MORE

GTA 6 OPEN WORLD SECRET SAUCE REVEALED, NEW GAMES ANNOUNCED & MORE

I Am Jesus Christ - Before You Buy

I Am Jesus Christ - Before You Buy

15 Recent Open World Games That TRULY FEEL ALIVE

15 Recent Open World Games That TRULY FEEL ALIVE

25 Players Who Did The IMPOSSIBLE in Video Games

25 Players Who Did The IMPOSSIBLE in Video Games

10 WEIRD Gaming Stories of March 2026

10 WEIRD Gaming Stories of March 2026

Where The HELL is GTA 6?

Where The HELL is GTA 6?

Category: Updates

Sidebar

Recent Posts

  • Best New Games of March 2026
  • Leaked Elden Ring Film Sets Recreate Locations Like The Churches Of Marika
  • Charlie Day, Super Mario Galaxy Movie’s Luigi, Wants Danny Devito To Play Wario
  • Super Mario Galaxy Movie Rakes In $ 372.5 Million Worldwide, Breaking Multiple Box Office Records
  • Obviously Fake GTA 6 Rumor Debunked, Saving The Release Date

Copyright © 2026 · Gameranx · All Rights Reserved · Powered by Mai Theme