DICE has announced that they're offering a double XP week for Battlefield 3 Premium members next week. If you don't have Battlefield Premium, you can still participate, but it will be a paltry two days for non-paying customers.
Here's the time and date for all platforms involved.
July Double XP event
What: Double your net score after every round
Who: All players
When: July 2-8 for Premium members, July 2-4 for non-Premium members
Starts: 00:01 PDT/07:01 UTC July 2 (click link for handy time conversion tool)
Ends for non-Premium members: 13:00 PDT/20:00 UTC July 4
Ends for Premium members: 23:59 PDT July 8/06:59 UTC July 9
This event will take place simultaneously for PC, Xbox 360 and PS3 players, And as always, double XP means you will double the net score you gain at the end of each round. This will apply to all servers, expansion packs as long as they're ranked servers.
Hopefully, this doesn't mean most of Battlefield 3's Premium events will be double XP days/weeks. If so, I can imagine members hitting the level cap within a month.
Are you fine with them offering a full week of double XP for Premium members? More importantly, does this even influence your decision of the service in any way?