Greg Zeschuk, co-founder Bioware, has revealed in an interview that the Bioware has set a new sales target for themselves with future releases. The devs behind the Mass Effect series plan to sell close to 10 milion units which includes retail and digital sales for their upcoming titles.
Greg said,
Well, we need to sell 10 million units. That’s actually the new target, right? We do Top 10 games, our stuff is quite successful. I know Mass [Effect 2] is number eight so far this year, in North America.
He later added,
I think we know how lucky we are, when we’re saying that, we always know that we’re super-fortunate that we have a nice combination of things going on – really great support from EA, a budget to make great big giant games. We recognise that in a sense it’s a privileged position we’re in.
BioWare is currently working on Dragon Age 2 and Star Wars: The Old Republic, both set to release next year.
