Incentive is a word that can mean different things to different people. For those who are “being asked to do something” by a “higher power,” the question often becomes, “What do I get for doing this?” In the Roblox universe, many creator studios have an “incentive” to make stuff for the game to both get exposure for their talents and to potentially make a lot of money off their games if they make something quality and popular, that is. As we’ve covered in the past, that process is anything but a sure shot. However, it seems the dev team is aware of this and is attempting to do something different via a new “Creator Rewards” program.
The dev team made a blog post about the new system and described it as such:
“Creator Rewards is a bonus program that lets creators who publish experiences earn directly from the engagement their content drives on the platform. Creators can earn through this program in two ways – a daily engagement reward and an audience expansion reward.
With Creator Rewards, we’re putting creators in control of their engagement-focused earnings – with clear and transparent goals and earnings that are easy to track and optimize with new analytics on the Creator Dashboard. With this new solution, creators, as a whole, will earn more than what was previously possible via EBP and Creator Affiliate. Payouts from Creator Rewards are not capped – the more engagement our community drives, the more we will pay out.”
If this plays out as advertised, that would be a big deal. Something we noted in a previous piece was that NUMEROUS creator studios weren’t earning much off of Roblox because of how the system capped things and restricted when they could get payouts. With an engagement-focused system, that could change things massively. Obviously, there would still be hurdles to overcome, but the biggest one is the classic challenge of “getting people to play your title.”
You could also argue that the dev team is doing this so that creators have a bigger hand in trying to expand the overall game’s universe and audience count. The game is already doing incredibly well on its own, obviously, but there is still more to be done before the title can be declared profitable. While paying creator studios for building audiences may hurt that a little, it may also help speed up the end goal.
We’ll find out next month just how well this new system does.
