As we’ve covered plenty of times on this website, one of the things that Roblox loves to do is reach out to various well-known brands and figure out ways to get their products into the game’s universe so that both sides can profit. The brands see an opportunity to reach out to some of their consumers in a unique way, and the game’s dev team has another group of people willing to pay for advertising in their universe. A win-win in many respects. Due to this, all manner of companies have come forward to try their luck with this kind of advertising, and that includes the cereal brand Weetos.
More than likely, you can guess what the new “Weetos World” will be about, right? Yeah, it’s a world where kids and their parents should play together, go forth, and have fun while also enjoying some “insights” into the cereal that they love to eat. If you’ve never heard of Weetos, that’s probably because you don’t live in the UK. That’s important to state because the UK is one of the biggest Roblox regions, especially with kids under 13. So, that’s who you’d like to go after to get more buys on your cereal.
As if that wasn’t enough, as noted by Talking Retail, the company is also going to put special QR codes on the boxes of their real cereal to link to a Fandom page, which is helping make this world so that scanners can potentially win a prize. They’re clearly going all out for this, and that’s to be appreciated.
The Brand Manager of Weetos, Madeleine Rainert, had this to say about the unique collaboration.
“Weetos World represents a bold step forward for the brand. We’re tapping into cultural relevance by meeting families where they already are – and doing it in a way that stays true to Weetos’ playful DNA. The fact that the game is inspired by children’s real ideas makes it even more special. This is about more than just cereal; it’s about sparking golden moments between parents and children through the power of play!”
Whether this works and ups the sales of their brand is obviously something we can’t know right now and will need to monitor over time. Yet, it’s very telling that so many brands are trying to throw their hats into the video game ring to see if they can “reach the youth.” Whatever works to get sales, right?
