• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Gameranx

Gameranx

Video Game News, Lists & Guides

  • News
  • Features
  • Platforms
    • Xbox Series X
    • PS5
    • Nintendo
  • Videos
  • Upcoming Games
  • Guides
  • News
  • Features
  • Platforms
    • Xbox Series X
    • PS5
    • Nintendo
  • Videos
  • Upcoming Games
  • Guides

Microsoft Seeking To Open Mobile Storefront This July

May 10, 2024 by Dennis Patrick

Apple and Google have other competitors. 

A massive pool of potential consumers can purchase video games on the mobile front. That was a market that Microsoft was seeking to tap into when they acquired Activision Blizzard. However, as we move into this month, it also came with the announcement of several studio closures from the Xbox brand. Today, we’re finding out that while studios are closing down, Microsoft already has a new gaming venture opening up this July. 

Microsoft has spoken before about the mobile marketplace. It’s a giant pool of consumers right now, as we all have smartphones in our pockets. How often do we casually play a time-killer game on our phones? Some consumers don’t play heavy-hitting games due to a lack of consoles or gaming PCs. However, they will play more casual video game experiences, such as Candy Crush, on their phones. 

When Microsoft acquired Activision Blizzard, it also came with King, a major name for mobile gaming. Thanks to Gamespot, we’re finding out that Xbox president Sarah Bond noted their intentions to open up a storefront this July at the Bloomberg Technology Summit. What we know so far is that this wouldn’t be an app storefront. Instead, it would be accessible through the web. 

Featured at the start will be video games and that can directly compete against Google Play and the Apple App Store. Both of which are the two staple app storefronts for mobile devices. So we’ll have to see just how well the Xbox team can pull this venture off. Again, this was likely a big plan for Microsoft when they acquired King through Activision Blizzard. 

Meanwhile, quite a few gamers are still upset because of the recent closures of studios like Arkane Austin and Tango Gameworks. Sarah Bond touched on this during the same summit, and you can read about it in our report right here.

Share this post:

FacebookTwitterLinkedInPinterest

Recent Videos

Top 10 NEW Exploration Games of 2025

Top 10 NEW Exploration Games of 2025

Mafia: The Old Country - Before You Buy

Mafia: The Old Country - Before You Buy

TAKE TWO RESPONDS TO GTA 6 PRICING, ANOTHER BIG GAME CANCELED & MORE

TAKE TWO RESPONDS TO GTA 6 PRICING, ANOTHER BIG GAME CANCELED & MORE

Xbox Game Pass (2025) - Before You Buy

Xbox Game Pass (2025) - Before You Buy

10 Games With Mid Reviews LOVED BY FANS

10 Games With Mid Reviews LOVED BY FANS

10 UNLOCKS That Made Us Really UNCOMFORTABLE

10 UNLOCKS That Made Us Really UNCOMFORTABLE

20 BRAND NEW Games That Just Got ANNOUNCED

20 BRAND NEW Games That Just Got ANNOUNCED

20 Games Where Being Evil Is Ridiculously Fun

20 Games Where Being Evil Is Ridiculously Fun

Why The Hell Do AAA Games LOOK & FEEL The SAME?

Why The Hell Do AAA Games LOOK & FEEL The SAME?

Category: UpdatesTag: Android, iOS, Microsoft, Mobile, Xbox

Sidebar

Recent Posts

  • Fortnite: All Bug Types | Chapter 6 Season 4
  • Call of Duty: Warzone – How to Open Stadium Roof | Satellite Hijack Contract
  • Black Ops 6 Zombies: How to Play the Rabbit Headphones Music Easter Egg on Reckoning
  • Black Ops 6 Zombies: How to Unlock the Reckoning Pack-a-Punch
  • Fans Get a Closer Look At Ninja Gaiden 4

Copyright © 2025 · Gameranx · All Rights Reserved · Powered by Mai Theme