Crytek announced today that it closed a licensing deal with Crystal CG for CryENGINE 3–the popular gaming engine. Crystal CG, a world leading digital image service provider, has worked on a number of widely known projects such as the ‘Grand opening ceremony of Beijing 2008 Olympics’ and the ‘London 2012 Olympics mascot promotional film’. Crystal CG said that it chose the CryENGINE 3 because they believe that it will further enhance their production values in a "substanially shorter timeframe".
“We’re aiming at being the leading first class digital visual solution provider in the world. Choosing CryENGINE 3 for our upcoming projects was a natural step for us to ensure we stay ahead of our competition. Crytek’s visualization solution suits our needs for flexibility and efficiency.”, stated Chai Kefu, Department Manager of R&D at Crystal CG.
Carl Jones, Director of Global Business Development of CryENGINE, added that “When we saw the first results from Crystal CG’s work with CryENGINE 3, we were blown away. The combination of the incredible talent and our all-in-one real-time development solution not only ensures brilliant visuals but also a very smooth workflow. We are really looking forward to seeing more from Crystal CG.”
It's nice to see gaming engines broaden their market and I'm interested to see the results of CryENGINE in a non-gaming project.