Sony UK boss Fergal Gara has admitted it was "inevitable" that some PS4 20th Anniversary console owners would seek to sell their special systems for thousands on eBay.
Earlier this week, Sony opened a pop-up 1994 store in London were 94 people were able to buy the anniversary console for £19.94. Given that only 12,300 of these special consoles will be available worldwide, it's not too surprising that some of those who bought the console are now looking to sell it on for upwards of £2,000 on eBay.
"That's not what we want to see happen," Gara told Eurogamer.
"It's inevitable some proportion of that will happen, and very hard to prevent it completely. We did think things through. But in each and every case, the way you get hold of one of these consoles requires some fan knowledge, so we're trying to tap into the people who love the brand the most, and put them at an advantage, because they're the people who keep us in business, who inspire this whole 20 year legacy.
"You can't completely remove it, but that certainly isn't the intention of the exercise at all. It's to honour the fans and having it at such a low price to the dedicated here, it's all but free, but a nice little touch in terms of remembering the launch year."
800 PS4 Anniversary systems will be available for sale in the UK on Monday, where they will cost £399 and it's likely at least a few of those will make their way onto eBay too.
