Steam is well known, and well regarded for the discounts it offers to gamers on the PC. Users of the service can expect to see a lot more in the way of discounts, as Steam today announced that developers can now run their own sales through the online store for whatever price they want, whenever it suits them.
Previously, developers had to work out a deal with Valve to decide on when they could hold discounts.
Valve made the announcement in the private Steamworks Development forums. Accordingly, developers can choose to create their own custom sales, or opt to take part in upcoming weeklong sales initiated by Valve itself.
Steamworks devs simply have to open up the product they aim to discount, select the discounted percentage and choose a timeframe. Sales can last up to two weeks at a time.
Check out the following screenshot for the Steamworks announcement.
via Gamasutra.