Ubisoft is proud of its Just Dance franchise. Not only because it sells about as well as any other casual game on the market, but also because of U.S. president Barack Obama’s decision to buy the game back in 2011. The powerful figure picked up Just Dance 3 for his two daughters, and managing director Xavier Poix claims this shows the universal appeal of the product.
"We got so many phone calls that day," Poix told IGN. "My first thought was that our PR in the U.S. must be really good, but no, I was thinking: now we're universal. The image that we wanted to convey with the game, the spirit of it, really worked. The president, in front of 80 cameras, can think, 'I'm not making a mistake in showing that I love this game.' It is so simple and positive that nobody could object. We're very proud of that."
Sadly, we won’t be seeing the man in the White House busting a few moves during his off time.
"The girls beat me every time on these various dancing games… and you guys will never get a picture of me doing it because I get graded 'F' every time," he said to reporters.
Assassin’s Creed is Ubisoft’s best bet for the core audience, but the Just Dance franchise might just be the French publisher’s biggest money-maker.
