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Sony Looking to Ship 1 Million PS4s per Month

December 4, 2013 by Josiah Renaudin

They might not be too easy to find, but expect about a million PS4s to be sold each and every month.

After just a few weeks on the market, the PlayStation 4 has pushed 2.1 million units in a world where many people believed home consoles couldn’t succeed. Both Microsoft and Sony have found a great deal of success with their new hardware, and according to a note released by Wedbush analyst Michael Pachter this morning, the PlayStation maker is planning to produce PS4s at the rate of a million systems per month.

Pachter claims that the 2.1 million figure fits well with previous estimates, and that these numbers will stay strong over the coming months.

"We expect Sony to continue to ship 1 million consoles per month, so as of the end of January, we believe Sony will have manufactured a cumulative 5 million consoles and will have shipped 4.25 – 4.5 million," Pachter said (via GameIndustry International). "We expect the 55 percent allocation to North America to continue through January, and then revert to a more normalized 40 percent of units once Sony launches in Japan and other countries. We think that Microsoft is on a similar production schedule, with similar allocations to North America."

As of now, GameStop is receiving about half of Sony’s hardware shipments. Pachter expects that number to fall to around 30 percent in the new year, but still predicts that both Microsoft and Sony to combine for 10 million combined shipped units by the end of March. That’s a big win for not only the respective hardware manufacturers, but anyone invested in the health of this industry. 

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