I don’t know about you, but back in 2006, the thought of dropping $600 on a new piece of hardware was pretty insane. I had never spent that much money on technology before, but today, things have changed. Consumers are buying absurdly expensive phones and tablets almost on a yearly basis, and SCE UK and Ireland boss, Fergal Gara recently explained to VG247 exactly why that makes the PS4’s price not seem so significant to 2013’s consumers.
“The biggest dynamic I might see from that tech sector is readiness to change technology more rapidly, and the appetite to jump into PS4 early seems to be there,” he said. “How much of that is the seven year wait, and how much of that is conditioning by other tech sectors in which a layout of £350 is not considered huge anymore, I think there might be a bit of that going on.
“But value matters to us, and we worked really hard to get to that price point and deliver the power that we have done in PS4. With PS4 we’ve delivered the magic balance between power and price.”
With the PS4 selling a million units in a single day in North America, it seems obvious that the demand is high. Sony’s goal is to hit 5 million boxes sold by the end of the fiscal year, and if Gara is correct in his views, tech-savvy people won’t mind helping the company reach that number.
