According to a number of fans, DICE's last campaign – which came in the form of Battlefield 3 – was not as strong as everyone had hoped. It will behoove readers to know that DICE has been listening, and knows how you feel on the subject. In fact, it has been a large part of their development process.
DICE'S General Manager, Karl-Magnus Troedsson, spoke to PCGamer on the topic. He was quick to note that DICE wants to bring the best from its multiplayer portion and implement those facets of success into the single-player campaign:
“There are signature multiplayer elements that we want to bring into single-player,” Troedsson said. “We want to give the player a choice. Do they want to go for the sneaky approach with a sniper rifle and a silenced pistol, or do they want to take a jeep and have the entire squad shoot at everything they see?”
Troedsson also talked about how the game world will see a drastic change, in that the cramped alleyways of Battlefield 3 will open up to a sprawling playground of destructibility in the series' fourth entry. This sounds fantastic, but I'm sure we are all well aware by now that larger environments don't make a game. Though, the newer weapon varieties that will be brought in from the franchise's multiplayer side are somewhat titillating, it will be an uphill battle to make the First-Person Shooter genre fresh once again.