Last Friday, MCV hosted its 2013 awards ceremony, at which it hands out what it calls “the trade's most coveted awards”. The awards focus on the business side of things as opposed to what is supposedly the “best game” of any particular genre, so it's an interesting look at who the “panel of peers and senior execs” considers to be doing a good job.
For example, GAME won the award for Specialist Retailer, which might seem surprising given the troubles the company has been through but is less so when you try to think of an alternative winner. Amazon winning Mainstream Retailer is hardly a surprise either, though you might expect the controversy with its tax payment to have some effect. Steam winning Digital Retailer is another no-brainer.
Electronic Arts (EA) apparently has the best sales team, which is impressive for the “worst company in America”. Traveller's Tales, which has primarily made Lego games for the past few years, got the award for best UK games studio. Check out the full list of winners below:
Independent Retailer – High Street
GAMES CENTRE
Independent Retailer – Online
SIMPLY GAMES
Retail Concept
HMV OXFORD STREET GAMES SHOWCASE
Mainstream Retailer
AMAZON
Specialist Retailer
GAME
Digital Retailer
STEAM
Digital Distribution Team
UBISOFT
High Street Distribution Team
CENTRESOFT
Sales Triumph
MINECRAFT: XBOX 360 EDITION (MOJANG/MICROSOFT)
UK Sales Team
ELECTRONIC ARTS
Export Sales Team
UBISOFT
Marketing Team
UBISOFT
PR Team
2K GAMES
UK Games Studio
TRAVELLER’S TALES
Third Party Games Hardware
SKYLANDERS GIANTS (ACTIVISION)
New Game Brand
DISHONORED (BETHESDA)
Digital Campaign
ASSASSIN’S CREED III (UBISOFT)
Audience Engagement
EUROGAMER EXPO
Media Sales Team
IGN
Trade Marketing Team
ACTIVISION
Game Campaign
ASSASSIN’S CREED III (UBISOFT)
Specialist Games Publisher
NAMCO BANDAI
Game Publisher
ELECTRONIC ARTS
MCV Special Recognition
MARTYN GIBBS
Grand Prix
CENTRESOFT
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