In the era of constant rebranding, Blizzard has decided that enough is enough, the gaming giant will be changing the name of its popular online segment of the company ‘Battle.net’, to a very imaginative ‘Blizzard Battle.net’.
In a recent blog post, the company noted that the Battle.net name should stay after giving the change “further consideration” and hearing fan feedback.
All services from now on will be referred to as Blizzard Battle.net, this will be the on company’s logo and any other products requiring printing.
“When we announced that we’d be transitioning away from the Battle.net name for our online-gaming service, we suspected that the shift would be challenging. We understood that Battle.net stood for something special—it represents years of shared history and enjoyment, community and friendship, for all of us and our players.
Battle.net is the central nervous system for Blizzard games and the connective tissue that has brought Blizzard players together since 1996. The technology was never going away, but after giving the branding change further consideration and also hearing your feedback, we’re in agreement that the name should stay as well. Take it from the developer formerly known as Silicon & Synapse, and Chaos Studios, names are important too.”
Thoughts on the name change? Was it a necessary one? Let us know in the comments below.
