Blizzard Changes

In the era of constant rebranding, Blizzard has decided that enough is enough, the gaming giant will be changing the name of its popular online segment of the company ‘’, to a very imaginative ‘Blizzard’.

In a recent blog post, the company noted that the name should stay after giving the change “further consideration” and hearing fan feedback.

All services from now on will be referred to as Blizzard, this will be the on company’s logo and any other products requiring printing.

“When we announced that we’d be transitioning away from the name for our online-gaming service, we suspected that the shift would be challenging. We understood that stood for something special—it represents years of shared history and enjoyment, community and friendship, for all of us and our players. is the central nervous system for Blizzard games and the connective tissue that has brought Blizzard players together since 1996. The technology was never going away, but after giving the branding change further consideration and also hearing your feedback, we’re in agreement that the name should stay as well. Take it from the developer formerly known as Silicon & Synapse, and Chaos Studios, names are important too.”

Thoughts on the name change? Was it a necessary one? Let us know in the comments below.