EA’s Financial Report Highlights Digital Success

EA published its financial results for the last quarter (officially Q2 of FY2013, or the quarter year ending on September 30th to you and me) on its investor site yesterday. The report highlights the company's record digital revenue and the individual successes of some of its biggest titles for the year, and relegates the disappointing Medal of Honor Warfighter to a one-line statement buried under the rest: “Medal of Honor Warfighter topped the charts in the UK in its first week of sales.” For that critical flop, there is no mention of actual sales figures or chart performance in the states.

FIFA obviously gets a mention for its 7.4 million units sold in the first four weeks of availability, “the biggest sports launch of all-time”. EA highlights the increased interest in online features and downloadable content for FIFA 13, Madden NFL 13, and Battlefield, and expresses confidence that FIFA and Battlefield will soon become “billion dollar annual franchises”.

Other highlights include a mention of the positive reviews for Need for Speed Most Wanted and the status of The Simpsons: Tapped Out as a “top grossing iOS game” for the last four weeks, but the biggest emphasis is on digital. With a 40% growth on digital revenue from Q2 FY2012, EA has clearly placed its bets for the future very sensibly.