Blizzard's community manager and spokesperson for Diablo 3 has come out into the open to admit, on behalf of the company, that there isn't enough for players to do in the game.
Diablo 3 has faced a barrage of criticism from many of its die-hard players for the state of its end-game content, which does not appear to be enough to keep them occupied for weeks on end. While many of the players who enjoy the game casually have yet to run out of things to do, the game's weaknesses are evident to anyone who's reached Inferno difficulty.
"We recognize that the item hunt is just not enough for a long-term sustainable end-game," wrote Bashiok. "There are still tons of people playing every day and week, and playing a lot, but eventually they’re going to run out of stuff to do (if they haven’t already). Killing enemies and finding items is a lot of fun, and we think we have a lot of the systems surrounding that right, or at least on the right path with a few corrections and tweaks."
"But honestly Diablo III is not World of Warcraft," he said. "We aren’t going to be able to pump out tons of new systems and content every couple months. There needs to be something else that keeps people engaged, and we know it’s not there right now."
"We’re working toward 1.0.4, which we’re really trying to pack with as many fixes and changes we can to help you guys out (and we’ll have a bunch of articles posted with all the details as we get closer), and we’re of course working on 1.1 with PvP arenas. I think both those patches will do a lot to give people things to do, and get them excited about playing, but they’re not going to be a real end-game solution, at least not what we would expect out of a proper end-game. We have some ideas for progression systems, but honestly it’s a huge feature if we want to try to do it right, and not something we could envision being possible until well after 1.1 which it itself still a ways out."
"Hindsight is 20/20 I suppose, but we believed pre-release that the item hunt would be far more sustainable, and would work to be a proper end-game for quite a while. That didn’t turn out to be true, and we recognize that."