Sony “Very, Very Positive” on Vita’s US Pre-Order Numbers

No hard numbers were revealed, but the company is optimistic that the system will see a strong Western launch.

Sony's internal figures indicate that the PlayStation Vita is on track for a strong US launch, the company has revealed.

Speaking with IGN, Sony Computer Entertainment America CEO Jack Tretton said that the "initial read" on hardware and peripheral sales was "very, very positive." 

What does that mean in terms of raw numbers? Tretton wasn't ready to nail down any firm estimates, though he did note that he views the Japanese launch as a good benchmark, despite media perception that the new handheld has been struggling in that market.

"Quite frankly, it scares me if people think that the Japanese launch is struggling," he stated. "The fact is they sold 500,000 units in three weeks… I would be pleased if we did 500,000 units in the first three weeks here in the United States. I think that's a real healthy number for a new platform launch."

But Tretton was also quick to note that sales figures aren't the only thing Sony cares about when it comes to the Vita's long term success.

“For us, success is defined by mass market penetration, meaning not just the core gamer but young, old, male, female, casual and core, and being relevant on a worldwide basis, not being incredibly strong in one market but non-existent in another. Our definition of success is a 10-year product lifecycle, relevant on a worldwide basis with a very dedicated, happy consumer base that is loyal to the brand.”

The PlayStation Vita officially launches in North America and Europe today.