XCOM: Enemy Unknown releases on October 9th. Most of us have to wait until then–but here's the lead designer trying to sell the game to people in a store. It's rather awkward, but it's interesting to watch the person who made the game actively pitching it to people face to face. That's not something a lead designer would typically have to do, there's an entire department for that!
Still, Jake Solomon is clearly a smart, funny guy…so it's likely he'd be able to come up with a good marketing strategy if he had to. If only these people knew who he was or how good the game is! They might've been more thrilled to get to talk to him.
In other news, you probably shouldn't play Xbox while driving, no matter how much aliens need to be shot in the head.
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