Microsoft and 343 Industries have just released an extended (read: it's a minute long) version of the Halo 4 TV ad which recently premiered at the England vs France EURO 2012 match.
The footage was also partially revealed at E3 2012, which can now be seen in full. It contains new and previously unseen live action footage of Master Chief as he gazes upon the UNSC Infinity as it enters the atmosphere of the planet he's marooned on.
Halo 4 is set for release on November 6, and is an Xbox 360 exclusive title. It will see the addition of a new multiplayer co-op mode called Spartan Ops, which will be extended in an episodic format after the game's release.
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