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Can You Make Millions Off Of Roblox?

May 12, 2025 by Todd Black

A question many will ask for some time…

Money. It’s the “root of all evil” for many people, and we can honestly see why many would say that. After all, if you make it the “main focus” of your life, you’re going to be “reaping the rewards” of such decisions. In the gaming space, we see those consequences all the time, including via layoffs, downsizing, restructuring, and games failing because profits were focused on over quality. However, to flip the script a bit, there are other people NOT in the gaming industry who wish to make money off games like Roblox in different ways. Is that possible, though? Also, can you truly become a millionaire from doing it?

First and foremost, we have to say that this is a VERY nuanced topic, and so we’re taking it from two different angles. Furthermore, we KNOW that people HAVE become millionaires off the game, but, that doesn’t mean that it’s “super easy to do.”

For example, you might think that a “simple way to make money off Roblox” is to invest in it by buying its stock. However, as Fool.com notes, that’s not necessarily the best idea to make money. The reason for that is the stock fluctuates wildly, and even when it’s “above market value,” it’s not to the level of other products where investing in it “at the right time” can make you a millionaire overnight. Like with many stocks, it’s a long-term game. Not to mention, you need to invest a LOT of money to potentially get a lot of money back. It’s a true risk/reward scenario.

The other way that you can make money off the game, in potentia, is through becoming a creator in the title. Whether it’s making clothes that you sell, or building worlds that have microtransactions that you can collect money from over time, or even working with brands to create official content while getting paid to make it, you do have options to make money while helping expand the game itself.

Furthermore, the dev team LOVES to boast about the “millions” that creators have made within the game over the years.

However, as you might have guessed, there is a catch or two with that. As we’ve shown before, studies have been done that make it clear that those creators who make millions are in the MINIORITY, and a very small part of that minority at that.

Unless you get crazy lucky, it’s another long-term game to reach that level of success. Thus, you might want to look at better options if you want to “get rich quick.

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