PS Vita’s The World is in Play Commercial Revealed

February 14, 2012 by Ian Miles Cheong

The launch ad for the PS Vita has finally been released.

After a few days of teasing their PS Vita ad, Sony has finally released it on the web. It's every bit as artsy fartsy as their previous ads, this time depicting 'all the world is a playground' in which regular people immerse themselves in video games—anywhere.

Unlike the previous ads for the Sony PS3, it's neither creepy nor stupid, and actually makes quite a bit of sense.

The PlayStation Vita is set for release on February 22.