• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Gameranx

Gameranx

Video Game News, Lists & Guides

  • News
  • Features
  • Platforms
    • Xbox Series X
    • PS5
    • Nintendo
  • Videos
  • Upcoming Games
  • Guides
  • News
  • Features
  • Platforms
    • Xbox Series X
    • PS5
    • Nintendo
  • Videos
  • Upcoming Games
  • Guides

Microsoft Is Looking For China’s Next Genshin Impact, For Xbox

October 25, 2022 by Ryan Parreno

It turns out Genshin’s Impact was getting Xbox to make more games in China.

Microsoft is now on the search for the next major Chinese game hit, particularly something similar to global free-to-play hit Genshin Impact.

Two sources have confirmed that Microsoft is headhunting various Chinese game studios for projects to back and acquire Xbox exclusivity with. They are in the process of building a team for that purpose.

Developed by China based studio miHoyo, Genshin Impact holds the record of $ 3.7 billion in revenue in its first year, the highest amount for any video game in history. While initially criticized for its launch trailer’s implied inspiration from Nintendo hit The Legend of Zelda: Breath of the Wild, Genshin Impact has become a major hit and franchise in its own right.

 Maybe games leaning on their inspiration from other games isn’t that bad, but Genshin Impact has distinguished itself with a growing cast of playable characters, and simply by being a live service game with a continuing stream of updates to keep fans playing.

While available on PC, Android, and iOS platforms, Genshin Impact received partial backing from Sony in 2019. Sony also led on marketing of the game since its announcement. As a result, Genshin Impact  continues to be a console exclusive to PlayStation 4 and PlayStation 5, in spite of miHoyo’s announcement of a Nintendo Switch release. It may be the case that that Switch port has been consistently delayed precisely because of Sony’s relationship with miHoyo.

Either way, it’s certain that miHoyo isn’t bringing Genshin Impact to Xbox consoles because of Sony. Microsoft is definitely regretful they hadn’t even seen there was an opportunity there, but this is about more than wanting to ape Genshin Impact’s success.

Microsoft has already proven successful in extending their business from the Xbox Store on their consoles, and on PC. They also have upcoming plans to start their own mobile gaming store. More games from Chinese studios would add value to their gaming stores, as well as their Game Pass streaming offerings.

Whether Microsoft’s own Chinese pet projects will be action RPGs like Genshin Impact or The Legend of Zelda: Breath of the Wild, or completely something else entirely, the incentive is on Microsoft to acquire as many games as possible. China’s game studios have leveled up to the point that they are already making original hits after Genshin Impact, such as NetEase’s Naraka Bladepoint. Those same game companies are making hit games for publishers abroad. NetEase, for example, also made Diablo Immortal for Activision Blizzard.

To be clear, Microsoft has already paid Chinese game companies. In the specific case of ARK: Survival Evolved and ARK 2, are both owned by Chinese company Snail games, but published by American developer Studio Wildcard. China based developer Recreate Games claims to also already have a deal in place for their multiplayer game, Party Animals, to launch as an Xbox exclusive.

If Xbox can duplicate Sony’s success in finding the next big Chinese gaming hit, the big winner would really be the Chinese game industry itself. Hopefully along the way, gamers will find themselves playing the next big game discovered by Xbox as well.

Source: Reuters

Share this post:

FacebookTwitterLinkedInPinterest

Recent Videos

Top 10 NEW Games of AUGUST 2025

Top 10 NEW Games of AUGUST 2025

20 Best ZOMBIE Games You Shouldn't Miss

20 Best ZOMBIE Games You Shouldn't Miss

10 Games That DESERVED Better

10 Games That DESERVED Better

10 WORST Games Where The Story ROCKS

10 WORST Games Where The Story ROCKS

CYBERPUNK 2077 PATCH 2.3 MAKES BIG CHANGES, FALLOUT 5 GREENLIT & MORE

CYBERPUNK 2077 PATCH 2.3 MAKES BIG CHANGES, FALLOUT 5 GREENLIT & MORE

Donkey Kong Bananza - Before You Buy

Donkey Kong Bananza - Before You Buy

Ready or Not - Before You Buy

Ready or Not - Before You Buy

10 Game Moments That Broke Every Rule You Expected

10 Game Moments That Broke Every Rule You Expected

The Story Behind 2025's Biggest Gaming Disaster

The Story Behind 2025's Biggest Gaming Disaster

Category: UpdatesTag: Xbox Series X/S

Sidebar

Recent Posts

  • Latest Mafia: The Old Country Trailer Gives Us Another Peek At Its Gameplay
  • Ubisoft’s Assassin’s Creed Black Flag Remake: Everything We Know So Far
  • Most Anticipated Game Releases for Late 2025 & Early 2026
  • Pokémon Go: Adventure Week Schedule and Bonuses
  • Ubisoft Believe it’s “More Fun” To Have Microtransactions In Single-Player Titles

Copyright © 2025 · Gameranx · All Rights Reserved · Powered by Mai Theme