Target To Sell Fallout 4 Nuka-Cola Quantum

Merchandising partnerships have been big in games this fall but Fallout 4 has really ramped up its efforts. In addition to their partnership with Carlsberg UK to create a Fallout beer, they're also joining up with Target and Jones Soda to bring you bottled Nuka-Cola Quantum on launch day — November 10.

Bethesda is really getting into the merchandise game. The recently-announced Ultimate Vault Dweller Survival Guide Bundle came with a bunch of goodies like collectible bottle caps, a bottle opener, a calendar, and an art book. We can probably expect more merchandise announcements in the next few weeks as we approach the game's launch.

But if all this feels a little too corporate for you, you can check out Gameranx managing editor Holly Green's handmade Fallout bottle cap barstools.