PlayStation Denmark will be issuing free copies of From Software's Bloodborne to Danish blood donors next Monday, March 23rd.
The platform holders has joined forces with GivBlod to highlight awareness of the lack of male blood donors in the Scandinavian country.
Those who attend the event next week will have the opportunity to nab a copy of the game or another PlayStation title and everyone who takes part will also have the chance to win a Bloodborne-themed PS4.
Using the #GivblodforBloodborne hastag on Instagram, others can also enter the competition for the PS4.
Bloodborne launches on Friday, March 27th.
Thanks, VideoGamer.