Nvidia’s CEO Blames Marketing Dept. Over GTX 970 Issue

After weeks of complaints from both the gaming press and the gaming public alike, Nvidia's CEO has finally decided to address the issue with the company's GeForce GTX 970 graphics card that everyone's been talking about. 

For those of you not in the know, the GTX 970 is a 4GB card that has its VRAM segmented into two separate units: 3.5GB and 512mb. The latter memory runs at much lower bandwidth than the vast majority of the memory, and games that use all 4GB tend to suffer from performance issues and a myriad of problems. This is especially true if you're running games at resolutions above 1440p.

Nvidia CEO Jen-Hsun Huang blamed the issues with the card on the company's marketing department. 

"GTX 970 is a 4GB card. However, the upper 512MB of the additional 1GB is segmented and has reduced bandwidth. This is a good design because we were able to add an additional 1GB for GTX 970 and our software engineers can keep less frequently used data in the 512MB segment," explained Huang. 

"Unfortunately, we failed to communicate this internally to our marketing team, and externally to reviewers at launch."

At the end of his letter, he stated that the 'feature' should have been detailed from the very beginning and that Nvidia will try to do better next time. 

Regardless of his apology, the company is still facing a lawsuit over the way it advertised the card.