XBOX has quietly introduced their Xbox Series X|S price increases in Europe and the UK.

As reported by Video Games Chronicle, these are the price increases in Europe
- Xbox Series S (512GB) – €499.99 (was €349.99)
- Xbox Series S (1TB) – €599.99 (was €399.99)
- Xbox Series X (1TB, Digital) – €749.99 (was €549.99)
- Xbox Series X (1TB, Disc) – €799.99 (was €599.99)
And these are the new prices in the UK
- Xbox Series S (512GB) – £429.99 (was £299.99)
- Xbox Series S (1TB) – £519.99 (was £349.99)
- Xbox Series X (1TB, Digital) – £619.99 (was £449.99)
- Xbox Series X (1TB, Disc) – £669.99 (was £499.99)
XBOX CEO Asha Sharma announced these price increases at the end of June. At the time, she only revealed the US price increases. These price increases have now come live in European countries, but do not represent a new cycle.
This also marks the sunsetting for the Xbox Series X 2 TB model in Europe. Based on both rumors and official statements from tech companies like Samsung and AMD, XBOX is still subsidizing these consoles, and not covering the real costs they incur manufacturing them.
