Titanfall hit the top of UK’s sales charts, and has consequently raised sales of the Xbox One.
Let’s run down the figures. Compared to the previous week, Xbox One sales rose in the UK by 96 per cent. Titanfall itself is the bestselling game in the country, not only for the console, or for all consoles for the week. The game sold double that of FIFA 14, this year’s previous UK bestseller, in its launch week.
Chart-Track, who shared these figures, also explained that they were able to verify and include Titanfall sales from players who bought the Titanfall bundle and used the digital download code. This bundle comprised 70 per cent of all Xbox One sales for the week.
Microsoft’s initial announcement of the Xbox One receiving a price cut for the UK only received skepticism at the time, but it has paid off, at least for that region. It’s worth noting that at £ 399.99, UK gamers still paid a high premium compared to American gamers, as this amounts to roughly $ 665.
It would seem that Titanfall could have performed better in the US and other regions if the Xbox One also received a price cut, but I won’t pretend to understand the intricacies of regional pricing and the business of making money on consoles. For now, I am simply sending kudos over to Xbox UK marketing director Harvey Eagle, for clearly making the right call.
