Disney ‘Extremely Happy’ With Infinity Sales

Disney's Chief Financial Officer Jay Rasulo commented at the 2013 Media, Communications & Entertainment Conference that there is "huge interest" in Disney Infinity this week.

"I don't want to be definitive about something that is in its early days, but if you think about a really great product that has come out recently that had some similarities to Infinity, which is Skylanders, Skylanders Giants in particular… our sales have been on par with that even though we launched in August and they do theirs in September or October. We're on that scale, maybe better."

He said Disney was surprised to discover that the average age of Infinity players is 13 and added that there is a "certain percent" of users over 20.

Disney Infinity's most popular platforms, he said, are the PlayStation 3 and Xbox 360. "All indications are great, but these are very early days," he concluded.

Disney Infinity was released late last month and is reported to have cost $100 million to develop. Earlier this month BioShock Infinite and Tron themed DLC was released for the title.