Microsoft: Xbox Infinity Was a Name We Considered for Xbox One

A name can really mean a lot. For Sony, it only makes sense to push forward with the numbering format with the PlayStation brand. Nintendo’s creative naming convention has left the company with a branding problem that might have affected the sales of the Wii U. Microsoft, on the other hand, seemed to have dozens of names it was considering before it finally decided on the Xbox One, and marketing and planning director Albert Penello has finally confirmed that the leaked “Xbox Infinity” name that was seen on reddit was, in fact, in the running.

"The name Xbox Infinity was in the running, I can say that," Penello told Forbes. "They're crafty. Who's to say that they didn't leak that name out in the weeks ahead of the launch? They are very crafty."  

In the end, the company picked the name Xbox One, which is branding that will stick with the box for what’s sure to be a long lifecycle. In the end, though, why did Microsoft commit to this particular moniker?

"There's something very powerful about it. Xbox One really embodies the concept that this is the first device, the combination of this very powerful console that brings all its eight cores, 8GB of RAM, super fast memory, super powerful SoC we built, super powerful dedicated audio and video processing subsystems,” he continued.

The Xbox One will finally hit store shelves sometime this November, with a multimedia focus and TV service helping the hardware standout from its strong, popular competition.