Sony has released the first commercial for the PlayStation 4 entitled 'Greatness Awaits' which you can see below.
The ad begins with a ruined street and a man in a car who emerges asking viewers:
"Who are you not to be great? You, with the imagination of a brillaint child and the powers of an ancient god. Who are you to be ordinary? You, who can transcend life, or raise the dead…
"Who are you to be afraid? You, who can serve as judge and jury while hoarding infinite lives. Who are you to be a slave to the past? You, who can travel time like the oceans and rewrite history with a single word.
"Who are you to be anonymous? You, whose name should be spoken in reverent tones or in terrified whispers.
"Who are you to deny greatness? If you would deny it to yourself, you deny it to the entire world – and we will not be denied."
We're then shown characters from various PS4 titles such as Killzone: Shadow Fall and Assassin's Creed 4: Black Flags.
This particular piece of marketing has been speculated on for several months following Sony's trademarking of the Greatness Awaits slogan and the script of the commercial was also leaked sometime ago.
The PS4 launches later this year for $399.