Ubisoft Explains Why Assassin’s Creed 4 Map Packs Are Free

Following the release of the Assassin’s Creed: Unity reveal trailer, Ubisoft has released a free multiplayer map DLC for Assassin’s Creed 4: Black Flag. 

The release of the map pack prompted game director Damien Kieken to disclose Ubisoft’s decision to release the map pack for free to the community at a GDC panel, which took place last week. The rationale is that they did not want to split the community by forcing members of the community to pay for the pack in the same way other publishers, notably Activision and Microsoft Game Studios, do with their games. 

Kieken said, “Just quick notes here for example in our case. We are offering all of our maps… so all of the AC maps are free in AC4. The main reason is we don’t want to split the community. We don’t want to have players saying, ‘I have the DLC, so I’m only playing with the guys who have the DLC, my buddy doesn’t have the DLC, so he can’t play with me.’ It doesn’t make any sense.”

“For us, because we want all of them to enjoy the game together, to keep playing together, to be happy together, and to spend money on the costume and other things,” he added. 

Source: MP1st