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This Is Not A Satisfying Reveal For Heavy Gear Assault

February 20, 2013 by Mathew Jones

Here’s some flavour text, a title, and a robot that doesn’t move at all

That’s not a teaser trailer. 

Sure, I get it, you want to show off that your game is coming out in a little while and needs crowdfunding. That’s easy to understand. Normally you’d send out a press release with a couple photos of your current build and some words describing your intent and we can say “hey, y’know, great. This mech building and combat thing in a franchise that some people played on PC before that was fondly remembered but wasn’t particularly user friendly or well designed will hopefully see a return”.

You might also add “It has nothing to do with the kids TV show that was on in the early 2000s, that thing was terrible, forget that even happened."

The problem emerges when you choose to use a still image of an nondescript robot and add a light glare, not before telling us that your studio needs our support.

Even more so, your website revealing your need for support barely features the most rudimentary of systems for seeing how much  your game has already been funded by users or properly conveys what you need to make the game a functional reality.

Perhaps this is entitlement, but if you’re trying to suggest that people should be excited about the production quality of the title you’re putting out, would it not behoove you to show your audience something that took longer than a relaxed afternoon to put together? A website that doesn't treat your About page like an overwhelming info-dump?

Maybe this is a desperation ploy? Like, “Hey, fund our development so we can work on this video game! Seriously! We can’t even afford to make our reveal marketing compelling! We’re in dire goddamn straights here.”

What I’m trying to get across here is, yeah, seriously. A new Heavy Gear game would be great and they really really need some goddamn help to get it done.

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