PS4 to Cost Roughly Around $400, Will Be Out in 2013, Claims Asahi Shimbun

Fueling the PlayStation 4 hype train is none other than Asahi Shimbun, one of Japan's leading news publications. In a report by the daily, they claim that the PS4 will launch this year for 40,000 yen, which equates to $428 when coverted to U.S. currency. What's more, it also states that the PS4 will be released later this year for the U.S. and Japan, with EU territories getting it sometime in 2014.

In another part of the report, it reiterates rumors that the PS4's controller will sport a touch pad and be "roughly the same shape" as the current DualShock 3 controller. 

Asahi Shimbun isn't the only mainstream publication reporting on what they know about the PS4. The Nikkei business daily has published their own report which claims the PS4 is indeed set to be announced this February 20th, and will apparently use cloud technology from Gaikai. For those who already forget, Sony purchased Gaikai last year for a cool $380 million.

For reference, when the original PS3 was released in Japan, it cost around 60,000 yen, which translated to $599 when it was sold in American shores. If Sony really is positioning the PS4 to be sold in Japan for 40,000 yen, then there's a very good chance that it will be sold in the U.S. for roughly $400. 

Keep in mind that these reports are still considered rumors until confirmed by Sony. So take it with a grain of salt, alright?

Nonetheless, if the PS4 does cost $400 at retail, how would you feel about it? Is it aggressive enough to "kill" off the Wii U and the Xbox 720 — assuming it's priced higher? 

Source: The Verge