Activision has announced today that Modern Warfare 3 has surpassed the $1 billion dollar mark in sales since its release on November 8th. This number has beaten the record that was previously set by the 2009 film “Avatar”, which reached the $1 billion mark in 17 days.
Wow.
"Call of Duty as an entertainment franchise has made an indelible mark on popular culture and its broad and continued success is further validation that audiences are now valuing interactive experiences over passive experiences.” stated Bobby Kotick, CEO of Activision Blizzard.
Love it or hate it, the Call of Duty series is here to stay for a looooooong time. It’s pretty incredible that it has reached an elite status that other iconic franchises have attained such as "Star Wars", "Harry Potter", "Lord of the Rings," and even the NFL in that they attract tens of millions of people every new release (or game).
[Source: Activision]
