In a new interview with Japanese gaming mag Famitsu, Rockstar's Dan Houser has shed some fascinating light on the company's underlying business philosophy and future in the industry.
"I think the future for us is to continue doing new things," Houser stated. "Our games up to now have been different from any genre that existed at the time; we made new genres by ourselves with games like the GTA series."
"It's in our DNA to avoid doing what other companies are doing," he continued" I suppose you could say that Max Payne 3 is something close to an FPS, but there are really unique aspects to the setting and gameplay there, too, not just in the story. You have to have originality in your games; you have to have some kind of interesting message. You could say that the goalpoint of Rockstar is to have the players really feel what we're trying to do."
Hand in hand with that emphasis on innovation is a desire to make games that are creatively successful above all else. "The focus of my effort has been to make good games first and let the results come naturally after that. If we make the sort of games we want to play, then we believe people are going to buy them."
With the reveal of Grand Theft Auto V looming on the horizon, it'll be interesting to see what novelties Rockstar aims to bring to the franchise.
