It's not quite as special as the two special edition PlayStation 4 Bloodborne bundles Japan is getting, but Sony has announced a PS4 bundle for Europe featuring From Software's upcoming game.
Sony also released a new video for the game, in which Producer Masaaki Yamagiwa discusses the Chalice Dungeon feature. As you play, you'll gain access to select items which can be used to perform rituals in the central hub area which in turn open up a Chalice Dungeon.
These dungeons are ruined located beneath the town of Yharnham which change depending on the combination of items you use during the ritual. As such, no two players will create the same dungeon but you will be able to invite others to come in and play through them with you.
Sony says, "The size – and difficulty – of each dungeon will vary, as will the enemies and boss fights you encounter. Once you’ve defeated the Chalice Dungeon boss you can save and replay the dungeon, or perform a new ritual to bring forth a brand new challenge that’s unique to your game."
Yamagiwa recently remarked that the game will be more challenging than Dark Souls 1 & 2, offering a Demon's Souls level of challenge. You can check out the new video below.