• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Gameranx

Gameranx

Video Game News, Lists & Guides

  • News
  • Features
  • Platforms
    • Xbox Series X
    • PS5
    • Nintendo
  • Videos
  • Upcoming Games
  • Guides
  • News
  • Features
  • Platforms
    • Xbox Series X
    • PS5
    • Nintendo
  • Videos
  • Upcoming Games
  • Guides

Ubisoft: Innovation in AI Key to Next-Gen Consoles

July 6, 2011

Graphics will be secondary in next-gen consoles, instead publishers longing for more computation capabilities in less time for better AI.

ubisoft

Ubisoft's Jacquier, the executive director of production services at Ubisoft Montreal, believes that next-gen consoles' strong feature will not be graphics, instead AI will be the real battleground for engineers, mentions that publishers are longing for better AI with small amount of memory and computation time. Jacquier said,

AI has always been the real battleground. The challenge is that, if you see an AI coming, you've failed. And that's a problem we have to overcome as we create the impression of flawless, seamless worlds.

Next-gen consoles have always been hyped and marketed based on their graphical prowess, the Nintendo Wii broke that trend and Jacquier believes that next-gen consoles will follow in the Wii's footsteps. He lated added,

In general the industry expects that graphics will not be a strong feature any more… Obviously, graphics are better for marketing purposes because you can show things. AI you can't show.

Our challenge with the PlayStation 3 and Xbox [360] is that we're extremely limited in what we can do. It's a challenge for the engineers to provide nice graphics and nice AI and nice sound with a very small amount of memory and computation time.

We think that the next generation of consoles won't have these limits any more. Games might have more realistic graphics and more on-screen, but what's the value of making something more realistic and better animated if you have poor AI?

Ubisoft will be investing $200,000 a year for the next five years with the aim of developing "other ways of thinking" about game production.

via gameindustry.biz

Share this post:

FacebookTwitterLinkedInPinterest

Recent Videos

10 Upcoming Games With OUTRAGEOUS Gameplay Mechanics

10 Upcoming Games With OUTRAGEOUS Gameplay Mechanics

7 Graphics Engines That Look Absolutely INSANE

7 Graphics Engines That Look Absolutely INSANE

10 Games That LOST THEIR MAGIC

10 Games That LOST THEIR MAGIC

10 Games That Go 0 TO 100 in A SECOND

10 Games That Go 0 TO 100 in A SECOND

BATTLEFIELD 6 FINALLY LISTENS, NEW GHOST RECON CONFIRMED & MORE

BATTLEFIELD 6 FINALLY LISTENS, NEW GHOST RECON CONFIRMED & MORE

20 Game Levels That Are LEGENDARY For A Reason

20 Game Levels That Are LEGENDARY For A Reason

This NEW Fallout Game Looks INSANE

This NEW Fallout Game Looks INSANE

Wuchang: Fallen Feathers - Before You Buy

Wuchang: Fallen Feathers - Before You Buy

Top 10 NEW Games of AUGUST 2025

Top 10 NEW Games of AUGUST 2025

Category: Updates

Sidebar

Recent Posts

  • Best Game Pass Titles to Play Right Now (2025 Edition)
  • Why Cross-Platform Play Is the Future of Gaming
  • PlayStation Plus Monthly Games For August 2025 Announced
  • Will Pokemon Legends Z-A Have Online Multiplayer?
  • Gamescom ONL 2025 Runtime Officially Confirmed

Copyright © 2025 · Gameranx · All Rights Reserved · Powered by Mai Theme