Ubisoft is banking on Watch Dogs to be a best-seller. Given its popularity with the public and the press alike, there’s little reason for the publisher to doubt that it’ll sell anything but well.
Speaking to MCV, Ubisoft’s Wayne Greenwell says that he expects the game to be one of the “best-selling new IPs in recent memory”, a statement based on some concrete data: the game’s pre-order numbers.
“Our pre-orders are hugely promising for a new IP and highlights the enthusiasm that has surrounded the product since it was first unveiled to the world,” he said.
“With Watch Dogs, Ubisoft is building a new blockbuster brand to stand alongside other top tier triple-A titles and we expect it to be not only one of the best selling new IPs in recent memory, but also one of the best selling titles throughout 2014.”
The publisher is marketing the game through apps, live streams and TV, print and online media, and has since been reaching out to Twitch streamers and YouTube LPers to play the game upon its launch day for added coverage.
The game is set for release on the PC, PS3, PS4, Xbox 360 and Xbox One on May 27.